NASHVILLE | The Power of Marketing Data to Create Bespoke Event Magic!

Nashville Industry Pros, join The National Society of Black Wedding and Event Professionals (NSBWEP) in partnership with WeddingPro/The Knot Worldwide and Shauna Smith, a marketing guru with The Knot Worldwide, as she reveals how wedding and event professionals can harness the power of marketing data to transform their businesses. With years of experience guiding one of the industry's most influential platforms, Shauna will show you how to decode local and industry-specific insights to attract your ideal clients and craft unforgettable experiences.

Whether you're a planner, photographer, designer, or venue owner, this session is your roadmap to smarter decisions, stronger client connections, be a standout success in a competitive market, and create event magic!

Get ready to know the data, know your market, wow your clients, and elevate every event!

What You’ll Learn:

• Understand What Clients Really Want: Use data to uncover trends, preferences, and behaviors that drive bookings and loyalty.
• Target the Right Clients: Learn how to identify and reach your most profitable audience with precision.
• Create Personalized Experiences at Scale: Deliver tailored services and communications that resonate deeply with each client.
• Make Data-Driven Business Moves: Build a strategy where every decision—from marketing to design—is backed by insight.
• Explore the Latest Tools: Get familiar with platforms that help you track, segment, and forecast like a pro.

REGISTRATION:

• MEMBERS – $60.00
• NON-MEMBERS – $80.00
• $10 Late Fee after 5pm, July 21st

All ticket sales are non-refundable and non-transferable to another event.

ABOUT OUR SPEAKER:

SHAUNA SMITH, Director of B2B Marketing, oversees vendor marketing efforts for The Knot Worldwide, a leading global marketplace and family of brands championing celebration. The Knot Worldwide (TKWW) is a leader in the $250B+ global wedding industry, supporting nearly 35 million users through its family of brands spanning 16+ countries. Shauna is a results-oriented marketing leader with a proven track record in strategic planning, leading and developing high performing teams, and scaling marketing programs to help drive growth and pipeline. She possesses experience across a variety of marketing expertise including demand generation, field marketing, event marketing, and B2B marketing. She joins The Knot Worldwide after previous leadership roles within the tech industry, including Amazon Web Services where she built a globally adopted digital/virtual event program and helped contribute to the building of the Americas Demand Generation team. She also has experience in the wireless industry, having previously led a regional marketing team at T-Mobile. Throughout her career, Shauna has focused on cultivating positive and inclusive team environments, leveraging data to solve challenges and make decisions, and empowering teams to be customer focused.

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